1. Which of the following is the correct definition of
the term “entrepreneur”?
A person who _____ .
A. pursues opportunity without regard to resources
B. starts a new business with the aim of making profit
C. seeks to create value for local communities, people or
customers by starting new ventures which exploit new products, processes or
markets
D. seeks to generate value through creation or expansion
of economic activity, by identifying and exploiting new products, processes or
markets
ANS: C
2. Which of the following skills are NOT needed by an
entrepreneur?
A. Technical skills
B. Personal entrepreneurial skills
C. Working skills
D. Business management skills
ANS: C
3. Which of the following statement is INAPPROPRIATE in
starting a business?
A. study the concepts and principles of entrepreneurial
skills
B. Cope with failures of the business
C. Undergo training on entrepreneurial skills
D. know what characteristics are needed to become an
entrepreneur
ANS: B
4. Which of the following is NOT a source of fund for Ms.
Burgos future business?
A. seek assistance from central bank of the Philippines
B. borrow money from friends and relatives
C. Avail of the government program on financing
micro-macro business
D. Use part of her retirement benefit.
ANS: A
5. If her business idea is a boutique, what quality of a
future entrepreneur is INAPPROPRAIATE?
A. relaxed
B. hardworker
C. Risk-taker
D. Innovative
ANS: A
6. Which of the following is NOT a characteristics of an
entrepreneur?
A. coping with failure
B. Irritated
C. Opportunity Seeker
D. Persistent
ANS: B
7. Which among these characteristic of an entrepreneur?
A. Coping with failure
B. Goal setter
C. Futuristic
D. Impassive
ANS: D
8. Which of the following is a primary cause of failure
in small businesses?
A. Poor financial control
B. Poor location
C. Management mistakes
D. Improper inventory control
ANS:B
9. Which these traits gets an entrepreneur off of his/her
feet and puts him/her into action turning daydreams into reality?
A. Perseverance
B. Ambition
C. Creativity
D. Enthusiasm
ANS: D
10. Which entrepreneurial traits gives an entrepreneur a
positive outlook in life which gives the energy to pursue his/her endeavors?
A. Perseverance
B. Ambition
C. Creativity
D. Enthusiasm
ANS: E
11. With which trait is an entrepreneur able to withstand
the troubles that come with a starting business?
A. Perseverance
B. Ambition
C. Creativity
D. Enthusiasm
AN: A
12. Which general function or market involves the
physical meeting point for buyers and seller at the point of production or via
some other means of m communication?
A. Specific functions
B. Exchange functions
C. Physical functions
D. Facilitating functions
ANS: B
13. Which types of marketing functions enables the actual
flow of commodities through space and time producers to consumer and their
transformation to desirable to the consumer?
A. Specific functions
B. Exchange functions
C. Physical functions
D. Facilitating functions
ANS: C
14. From a societal view point, which of the following statements about marketing
objective is NOT true?
A. Assist in the efficient allocation of resources
B. create wealth and promote economic growth
C. improve income distribution among different sectors of
the economy
D. Maintain instability of supply and demand for marketed
goods
ANS: D
15. Which is considered a vehicle for information target
market about the enterprise and the
products or services?
A. Product
B. Price
C. Place
D. Promotion
ANS: C
16. At the stage of marketing effort does an entrepreneur concentrate on targeting a
new market of buyer and talking market share from competitions by price cutting
or relaunching the product?
A. introduction
B. growth
C. place
D. Decline
ANS: C
17. Which of the following is NOT appropriate in running
a small-scale business?
A. keeping clear records
B. verifying profit and loss
C. Managing cash flow
D. Distribution channel
ANS: C
18. Which marketing channel operates with capital owned
directly by the operators and their partners. Or in some cases by shareholders?
A. Co-operatives
B. Independent, locally-based private enterprise
C. Marketing board and other state enterprises
D. Transitional companies
ANS: B
19. At which stage of product life cycle must an
entrepreneur decide whether s/he wants to try to rejuvenate the product by inventing
in development and aggressive marketing or to quietly admit and exit the
market?
A. introduction
B. growth
C. place
D. Decline
ANS: D
20. A marketing mix that can have both tangible and
intangible aspects and is the thing you offer to satisfy you customer
wants and needs is _______ .
A. product
B. packaging
C. price
D. promotion
ANS: A
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